There are limited ‘rational’ reasons why Consumers DIY. In order to understand what is limiting DIYer decisions we must look deeper…
When I signed up for the NYC marathon, I didn’t just sign up to finish but to see what I was capable of. I set a goal to run my first marathon in under 3 hours, something less than .02% of NYC marathon runners accomplish this (2018: 1,203 out of 52,813). This is my first marathon, […]
This is getting expensive. I just lost yet another set of wireless headphones – maybe in Cinci airport, possibly Boston Logan, or perhaps one day I’ll find them down the back of the sofa. Regardless, this afternoon I set out to buy a replacement, and now an hour later, I look back on the behavioral […]
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